It’s safe to say that mostly EVERYONE had Olympic fever. From Team Jamaica dominating the track to Michael Phelps’ rise to becoming a legend; social media chatter around the games were strong and loud. Equally buzzed about were the Olympic ads. Most Campaigns were 360 and had strong digital and mobile tie-ins. It is clear that advertisers spared no expense. NBC reportedly brought in an estimated 1 billion dollars in ad revenue (I supposed they somewhat broke even as the network had to pay the Olympic Committee 1.18 billion for exclusive broadcasting rights). Some ads missed the mark entirely *cough Apple* while others were spot on. With the closing ceremony tonight, it’s only fitting that we count down the best olympics ads.
1.P&G- Proud Sponsor of Moms
P&G delivered the best campaign starting with their Thank You Mom spot. There is also the Raising an Olympian webisodes series. I rarely get emotional but some of these videos left the kid a little choked up especially Gabby Douglas and Shawn Johnson’s’ stories.
I dare you not to to get emotional watching any of these spots. Editor of this series, I salute you! You were able to stir up raw emotions …great storytelling!
Thank You Mom
Raising an Olympian