It’s safe to say that mostly EVERYONE had Olympic fever. From Team Jamaica dominating the track to Michael Phelps’ rise to becoming a legend;┬ásocial media chatter around the games were strong and loud. Equally buzzed about were the Olympic ads. Most Campaigns were 360 and had strong digital and mobile ┬átie-ins. It is clear that advertisers spared no expense. NBC reportedly brought in an estimated 1 billion dollars in ad revenue (I supposed they somewhat broke even as the network had to pay the Olympic Committee 1.18 billion for exclusive broadcasting rights). Some ads missed the mark entirely *cough Apple*

Continue Reading…